One of the largest publishers of magazines
and online content for enthusiast audiences and
a leading distributor of DVDs, CDs, magazines, games and books.





About Source Interlink
Mission Statement
Company History / Timeline
Management Bios
Fact Sheet
Corporate Video
Stock Briefs

fact sheet - source interlink companies




Source Interlink is a leader in magazine publication and home entertainment distribution. The Company services approximately 110,000 retail store locations throughout North America. Source is one of the largest wholesalers of DVDs and CDs in North America, one of the nation’s top magazine publishers, and has approximately 500 million consumers pass through Source serviced retail checkouts annually.

Source Interlink Media


  • 75+ publications; 90 Web sites; 400 branded products; 65+ special events; and, TV and radio programs
  • The largest provider of digital and print content to the enthusiast community
  • Specialty titles with stable circulation and high renewal rates
  • Readership represents the largest penetration of prized 18-34 year old male demographic of any magazine group
  • Strong subscription base


Periodical Fulfillment Services


  • Three operating units: Source Interlink Distribution, Source Interlink International, Source Interlink Manufacturing
  • Approximately 30% share of single-copy magazine distribution market
  • Leading distributor in five of nation’s top ten advertising markets
  • 4,000 in-store field merchandising force
  • Operate from first truly national magazine fulfillment platform
  • Import and export periodicals to more than 100 markets worldwide
  • Approximately 70% market share front-end management; 80% market share magazine rebate management; 60% market share checkout fixture manufacturing
  • Manufacturing capabilities: design, construction, salvage, shipping, installation
  • Placement of over 250,000 wire fixtures in some 77,000 stores nationally


DVD/CD Distribution


  • Major supplier of DVDs and CDs to brick and mortar and Internet retailers
  • 5% market share US retail DVD business; 8.5% market share US retail music business
  • Largest in-stock catalog of DVDs / CDs in the industry with, approximately 70,000 DVD titles and 265,000 CD titles
  • Backroom services for almost every major domestic music CD or video e-commerce site
  • Licensing capabilities for family-oriented product through NCircle Entertainment division





Source Interlink Media
Delivers Content To Enthusiast Audiences Through Multiple Channels



#1 Special Interest Magazine Publisher in the U.S.

Automotive Group (consumer, performance, and international) including
Motor Trend, Automobile, Hot Rod, Truckin', Lowrider
Soap Opera Weekly and Soap Opera Digest
Marine Group including Power & Motoryacht
Action Sports Group including Surfer, Surfing and Snowboarder
Home Technology Group including Shutterbug
Equine Group including Horse & Rider

Advertising:


  • Loyal, enthusiast readers, including the largest penetration of the 18-34 year old male demographic
  • Highly diversified advertising base with top 30 advertisers representing less than 30% of print advertising revenue
  • Stable and recurring advertising base with each of the top 25 advertisers in 2006 also advertising in 2005 and 2004


Subscriptions:


  • Over 7 million paid subscribers and over 2 million paid single copies per month
  • Over 21 million names in circulation database available for marketing campaigns, advertising research and new product launches


Online:


  • Online business profitable and growing
  • Significant advertising and lead generation revenue growth
  • Over 100 million page impressions and over 13 million unique visitors per month
  • Existing content utilized to build leading online destinations
  • New technology platform integrates 55 automotive Web sites and Automotive.com


Branded Products / Events / TV / Radio:


  • Double digit revenue growth in each of the past two years for events, licensing and TV/radio programs
  • Expanded non-print extensions based on the use of trusted, household names from the Enthusiast Media portfolio
  • Multi-million dollar contracts with Procter & Gamble and Chevron, launching co-branded products and utilizing "seal of approval" of EM's brands
  • Motor Trend auto show series in 24 markets, largest in the US
  • Hot Rod TV longest running performance automotive show on network television, moving to ESPN2 in 2007







© 2008 Source Interlink Companies, Inc. All Rights Reserved.
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