Castle Connolly Medical Ltd. and The Media Source Introduce New Publications
Top Doctors: Southern California and Top Doctors: Washington-Baltimore
Monday, June 18th, 2012 - Castle Connolly Medical Ltd., the nation’s leading source for identifying Top Doctors, announces the launch of Castle Connolly Top Doctors: Southern California and Castle Connolly Top Doctors: Washington-Baltimore. These new magazine publications are scheduled to hit newsstands on Tuesday, June 19, 2012 and will retail for $9.99. In keeping with Castle Connolly’s mission, these two annual specialty publications are targeted to residents of Southern California and Washington-Baltimore and will aid in helping consumers find the best healthcare in their region.
These new publications promise to be the trusted source in these areas by presenting detailed profiles of the area’s Top Doctors. Castle Connolly Top Doctors: Southern California and Castle Connolly Top Doctors: Washington-Baltimore will include biographical and contact information for the top 10% of all board certified physicians in the Southern California Metro area and Washington-Baltimore area as nominated by their peers and screened by the Castle Connolly physician-led research team. Castle Connolly Medical Ltd. has partnered with The Media Source, a division of Source Interlink Companies, in producing this new publication.
Consumers who purchase Castle Connolly Top Doctors will have access to an online searchable website (www.topdoctorssoutherncalifornia.com and www.topdoctorswashington-baltimore.com) that allows them to learn more about a doctor’s training. This website will allow them to search doctors by location, specialty, special expertise, hospital and insurance plans accepted by those doctors.
Copies will be printed and distributed at quality retailers such as Wal-Mart, Bristol Farms, Safeway/Vons, Airport Transportation Accounts, Target, Ralph’s/Kroger West, Walgreens, Military Accounts and Base Stores, Barnes & Noble and many more.
These publications will be the inaugural specialty publications from Castle Connolly Medical Ltd. targeted specifically to a leading metropolitan area. In the future, Castle Connolly Medical Ltd. will be publishing Castle Connolly Top Doctor regional magazines in other metropolitan areas across the country.
Castle Connolly has more than 15 years of experience producing “Top Doctor” features for more than 40 regional and national magazines. The impact of these features is substantial; while many other magazines end up in the recycling bin, purchasers of these Top Doctor special issues keep the publications as a useful resource until the next issue as they are a valued tool for finding doctors and hospitals.
The Media Source is an outsourcing partner for select publishers looking for creative marketing opportunities. As a division of Source Interlink Companies, The Media Source brings to publishers the substantial resources and expertise of one of the nation’s largest publishers and retail sales and logistics firms- from manufacturing and circulation to development and implementation.
This addition to Castle Connolly’s own magazine publications joining their books, online sites and special issues in regional magazines further demonstrates their ongoing mission to bring the best information about quality healthcare to the American consumer.
About Castle Connolly Medical Ltd.:
Castle Connolly Medical Ltd. is a healthcare research, information, and publishing company whose mission since its inception more than two decades ago is to help consumers find independent, trusted information about quality healthcare and Top Doctors on both the regional and national levels. Castle Connolly currently publishes the acclaimed consumer guides America’s Top Doctors®, America’s Top Doctors® for Cancer, Top Doctors: New York Metro Area and other books to assist consumers in finding the best healthcare. Castle Connolly’s Top Doctors database is available on our website at www.castleconnolly.com where focused healthcare consumers view more than 100,000 physician profiles daily.
Castle Connolly’s online database contains the detailed profiles of more than 30,000 top specialists and sub-specialists across the country who have been nominated by their peers and rigorously screened by its physician-led research team. This database is searchable by location, specialty, hospital, disease/condition and insurance plans accepted by each doctor.
Castle Connolly was founded in 1991 by John K. Castle and John J. Connolly, Ed.D. Mr. Castle is Chairman of Castle Connolly Medical Ltd. and is Chairman and CEO of Castle Harlan, Inc., a merchant banking firm and the former Chairman of New York Medical College. Dr. Connolly is President and CEO of Castle Connolly and a past President of New York Medical College. Physicians do not and cannot pay to be selected as a Castle Connolly Top Doctor®.
About The Media Source:
The Media Source is a powerful outsourcing partner for select publishers looking for creative marketing opportunities to grow sales while lowering overall operating costs, from manufacturing to circulation to developing and implementing. As a division of Source Interlink Companies, The Media Source brings to publishers the substantial resources and expertise of one of the nation’s largest publishers and retail sales and logistics firms.
About Source Interlink Companies:
Source Interlink Companies (www.sourceinterlink.com) is the leading publisher of magazines and on-line content for enthusiast audiences, as well as a leading sales and service distributor of magazines and provider of related in-store services across North America. Through its sales and services initiatives, the Company is able to optimize its media properties through its vertically integrated distribution assets. Source Interlink creates content for more than 70 publications, 90 websites, events, television, and radio. Its portfolio includes many respected brands such as Motor Trend, Automobile, Hot Rod, Automotive.com, Surfer and Intellichoice.
