Coming Soon… The Motor Trend Channel on YouTube
Bringing Original Content to Auto Enthusiasts Across the Globe
El Segundo, Calif. (November 10, 2011) – Source Interlink Media is bringing a new channel to YouTube as part of YouTube’s new original channels initiative announced late last week.
The channel, which will be called Motor Trend, will show original programming developed in conjunction with Source Interlink Media’s leading automotive lifestyle brands, including: Motor Trend, Hot Rod, Diesel Power, 4Wheeler, Motorcyclist, Truckin’, Import Tuner and Lowrider.
The new channel will further extend the reach of these brands, many of which already offer web, video, and mobile experiences in addition to their print products.
“The launch of the Motor Trend channel continues the ongoing transformation of our company from a legacy magazine publishing business to one which creates compelling automotive lifestyle content that connects with audiences across a variety of platforms,” said Chris Argentieri, President, Source Interlink Media.
“We have the creative talent and the video production capability already in-house,” said Angus MacKenzie, Editor-in-Chief, Motor Trend. “The Motor Trend channel is a logical next step for us, and we are delighted to be a part of the YouTube original channels initiative.”
The Motor Trend channel will launch in early 2012.
About Motor Trend Magazine
Motor Trend, part of Source Interlink Media, LLC, was founded in 1949 and has a circulation of 1.1 million and a total readership of 8 million. Internationally recognized as one of the leading brands in automotive publishing, MOTOR TREND comprises Motor Trend Magazine; the award-winning website motortrend.com; Motor Trend Radio; Truck Trend; Motor Trend Classic; Motor Trend International Auto Shows; Motor Trend en Espanol; and the renowned Motor Trend Car, Truck and SUV of the Year Awards program.
About Source Interlink Media
Source Interlink Media is the premier source of special interest media in the United States. With more than 70 publications, 90 websites, 400 branded products, 65+ events, and TV and radio programs, SIM is the largest provider of content to enthusiast communities interested in automotive, action sports, marine and other niche activities. The division’s strategy is to wholly focus on targeted audiences by leveraging and expanding upon its core market-leading brands through a multiplatform media approach.
