Source Interlink Media (Source Interlink Media, LLC) is the premier source of special interest media in the United States. With more than 75 publications, 90 Web sites, 400 branded products, 65+ events, and TV and radio programs, SIM is the largest provider of content to enthusiast communities interested in automotive, action sports, marine and other niche activities. The Division's strategy is to wholly focus on targeted audiences by leveraging and expanding upon its core market-leading brands through a multiplatform media approach.
Motor Trend, Automobile, Power & Motoryacht, Hot Rod, Snowboarder, Stereophile and Surfer are just a few of the well-known brands that comprise the Division's roster of specialty titles with stable circulation, strong renewal rates, and highly diversified advertising base. With over seven million paid subscribers and over two million paid single copies per month, SIM's readership represents the largest penetration of the prized 18-34 year old male demographic of any magazine group.
SIM's portfolio of titles is organized into discrete areas of highly specialized appeal - Automotive; Marine; Action Sports; Equestrian; Home Technology & Photography and Entertainment. In some cases, Automotive for example, there is even deeper specialization with Consumer Automotive; Enthusiast Automotive, Performance; and Enthusiast Automotive, International.
Complementary online components, including Web destinations for SIM's best-known titles, boast over 100 million page impressions and over 13 million unique visitors per month. And, by leveraging the trusted, household names of its media portfolio, SIM rounds out its expanding non-print offerings with branded products, live events, and TV and radio programs.
SIM has major offices in Detroit, Los Angeles, New York City and Orange County, CA, and employs its own editorial and sales staff, as well as a large roster of contributors and freelancers.
As you can see for yourself, SIM's strategy of attracting an increasing number of enthusiasts who spend time and money on their niche avocations is a winning one.
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