Events
MOTOR TREND AUTO SHOWS |
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October 2012 – April 2013| Multiple Locations Motor Trend Auto Shows taking place in 21 cities across the U.S. from October to April annually. Participants include manufacturers presenting the latest models to hit showrooms, entertaining presentations/demos on clean fuel initiatives, and aftermarket and classic car exhibits by businesses local to the venue. All auto shows take place in a first-class setting, vary by the number of days (3 to 9 days), and provide participants unparalleled exposure to the media and the public. Thousands of in-market consumers attend each show day. |
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LOWRIDER TOUR |
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March – November, 2013| Multiple Locations A series of annual interactive events designed to showcase the highly—distinguishable cars, music and girls — the traditions of the Lowrider lifestyle. Also known as the “GO-LO Tour”, the events reach strong Hispanic markets in major cities across the country, and features car competitions, live concerts, Lowrider models, celebrity appearances, vendor booths and product displays. A success for over 30 years, the Tour engages more than 1 million readers, 120,000 spectators and local media each year. |
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ENGINE MASTERS CHALLENGE |
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October, 2013 | University of Northwestern Ohio An invitational competition, the Challenge puts 30 of the world’s top engine-building teams against each other in a built-to-spec slugfest. Teams uncrate their engines at the event, and they’re hooked up to dynos for raw horsepower and torque numbers. |
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June, 2013 | Multiple Locations More than 4,000 vehicles of all makes and performance models participate in this annual tour spanning 7 cities in 7 days, drawing over 64,500 spectators. As part of Tour-stop tradition, participants mingle with the industry’s finest automotive performance companies in the midway and enjoy various Cruise Night activities hosted by a variety of sponsors each night. |
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HOT ROD DRAG WEEK |
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Mid-September | Multiple Locations Nearly 200 racers compete to be the best in various open-invitation classes. The competition runs for 5 days at 4 different tracks. Mid-week, racers are required to drive their competition vehicles without the aid of support vehicles, race at the next drag strip, then motor to the next city and be ready to race the next day. |
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CAR CRAFT SUMMER NATIONALS |
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July, 2013 | Minnesota State Fairgrounds. St. Paul, MN Over 5,000 high-performance vehicles and more than 30,000 spectators come together to see the pages of Car Craft come to life. Enthusiasts enjoy high-performance sponsors and vendors along the automotive midway, while burnout, brake-stop challenge and dyno competitons let hardcore fans put their vehicles to the test. |
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STREET RODDER ROAD TOUR |
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May – October, 2013 | Multiple Locations Each year since 1996, over 730,000 spectators and 200 participating cars witness a Street Rodder-commissioned, state-of-the-art street rod built by one of America’s expert builders take a 20,000-mile test drive cross country. The rod’s performance and incorporated products are tested and reviewed from construction of the vehicle to the end of the tour trail spanning 6 months. Intensive media coverage includes public events in tour stop cities, website updates, editorial and tech articles in Street Rodder and a Tour-dedicated special newsstand issue, various local media outlets and a tech manual to be sold on Amazon.com. There’s no better exposure to the world of street rod enthusiasts than the Street Rodder Road Tour. |
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TUNER MEETS |
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Schedule to be decided Scheduled tuner car meets across the U.S. bringing together enthusiasts who share a passion for their vehicles and the lifestyle that comes with it. |
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SUPER LAP BATTLE |
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Schedule to be decided Draws the best tuners in the U.S. and across the globe in the sport compact market who battle it out on the track by competing for the best single lap time. |
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RIVALRY CHALLENGES |
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Schedule to be decided STI vs EVO: which one is the best? The International Automotive Group customizes a rivalry challenge for you. Whether it’s all motor versus turbo, you’ll reach enthusiastic readers and buyers through these customized events. |
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TOP TRUCK CHALLENGE |
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June 2013 | TBD Ten reader-selected trucks battle over 7 timed dirt stages: hill climb, mud pit, frame twister, tow test, obstacle course and the dreaded tank trap. Closed to the public. |
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ULTIMATE ADVENTURE |
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July 2013 Twenty professionally-built 4x4s travel to a different region of the country each year to conquer 4-5 extreme trail systems over one week. |
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DIESEL POWER CHALLENGE |
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Schedule to be decided Twelve trucks compete on half-mile drags and eighth-mile drags with 10,000-pound trailer, chassis dyno, sled pull and fuel consumption road courses. Closed to the public. |
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ENDUROCROSS |
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August, 2013 – November, 2013 | Multiple Locations Off-road Motorcycles competing inside 7,000—14,000 seat arenas on extremely technical tracks filled with rocks, logs, sand and other crazy obstacles. The world’s best riders are throughly challenged by the difficult and technical nature of the course, which makes the outcome uncertain until the very end. |
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MINIMOTOSX |
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| May 6, 2011 | South Point Arena, Las Vegas, NV The largest indoor motorsports competition of its kind. With more than 600 registered riders in 2010, the event literally allows for mini-bike enthusiasts to become part of the show. |
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SUPERPASS AM SERIES |
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January 1 – March 31, 2011 | Multiple Locations Nationwide; East, Midwest, West. Contest held on a unique feature at a highly trafficked/viewed area of resort (base lodge). Brands involved send pro riders along to ride/host/judge each leg. |
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KATIN PRO/AM TEAM CHALLENGE |
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January 4 – January 9, 2011 | Huntington Beach, CA The “Katin” is an historic southern California surf event that partners with iconic Huntington Beach retailer Jack’s Surfboards. The unique team format invites the brand participation of the surf industry, providing a camaraderie not seen in any other competition. The event takes to the water for a two-day competition held within a 6-day waiting period at the north side of Huntington Beach Pier. |
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POWDER POLL & VIDEO AWARDS |
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January 29, 2011 | Wheeler, Aspen, CO The POWDER Video Awards were born as the first show of its kind to acknowledge the artistry and athleticism in ski film and photography. A year later, we added to this format and established the first ever Reader Poll to recognize the seasonal feats of skiing heroes. This year the event enters its second decade of recognizing those who continue to progress the sport and change the perception of skiing. Recognized by the industry, athletes and fans as the pinnacle of ski film awards shows, the 11th Annual PVAs continues to be the most sought after party during Winter X Games in Aspen. The hundreds who get in the door experience one of the most intimate parties of the year. |
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OAKLEY PRO JUNIOR |
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February 2 – October 14, 2011 | International After one of the most successful pro junior surf series in recent years, the Oakley Pro Junior is back for another year. Once again, in an effort to assemble the world’s most talented young surfers in one place, for one full-on, no-holds-barred contest, this October the Oakley World Pro Junior Bali will arrive on the wave-rich shores of the Indonesian island of Bali. |
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ONE HIT WONDER AM SERIES |
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March 5 – March 11, 2011 | Multiple Locations Contest held on a unique feature at a highly trafficked/viewed area of resort (base lodge). Brands involved send pro riders along to ride/host/judge each leg. |
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SURFER OAKLEY SURF SHOP CHALLENGE |
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March 11 – September 21, 2011 | Multiple Locations The Shop Challenge provides a fun, competitive format to the hardest of the hardcore surf shop teams and is one of the most anticipated contest series of the year. Taking place as a 8-event series regionally around the U.S., the Shop Challenge is an annual opportunity for shops to put sales numbers aside and settle the score in the water. The Shop Challenge provides the perfect platform to connect with core retailers in a unique and credible way. |
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MS. SUPERPARK |
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March 29 – April 1, 2011 | Mammoth, CA Ms. SuperPark is dedicated to showcase the world’s best female riders on the world’s best terrain created by the world’s best park-building teams. Snowboarder has been continually developing an event in support of women’s snowboarding and the evolution of their sport. Ms. Superpark is the most highly acclaimed women-specific event in the snowboard industry. This invite-only affair affords the world’s top female riders the opportunity to progress their riding skills. Each year these ladies push their level of riding to new heights. |
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THE LAUNCH |
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April 5 – April 8, 2011 | Keystone, CO With The Launch, Snowboarder has taken this tried-and-true formula and opened it up to the Superpark standouts of tomorrow. If The Launch is any indication of where our sport is headed, then the sky is the limit. Snowboarder has created a comprehensive event and promotional package that will prominently place your brand in front of a rapidly growing group of potential customers. |
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ROB MACHADO SEASIDE PRO JUNIOR |
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April 22 – April 23, 2011 | Seaside Reef, Cardiff, CA Rob brings an international field of top Junior professional surfers, local surf stars and enthusiasts to Seaside Reef, California, to participate in a 2-day world class surfing event right in his backyard. This is the only Association of Surfing Professionals (ASP) Pro Junior in the San Diego market, providing great spectator, community and media access to the event. Rob’s event also includes a golf tournament and an opportunity to align with local and national environmental/educational charity organizations that include: The Rob Machado Foundation, Cardiff Education Foundation, H20 Hurley Water Environmental Initiative, Reef Redemption (Reef Environmental Fund). |
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NIKE 6.0 LOWERS PRO |
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May 3 – May 7, 2011 | Lower Trestles, San Clemente, CA The premier southern California event on the 2011 Association of Surfing Professionals (ASP) World Qualifying Series (WQS) and the Junior Pro series is positioned at the beginning of May, providing great spectator and media access to the different event elements, which include male professional surfing and daily evening promotions. |
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SUPERPARK |
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May 9 – May 13, 2011 | Mount Bachelor, OR Since 1997, Snowboarder has held an invite-only event with one focus: THE PROGRESSION OF SNOWBOARDING. Since its initial inception, 1997 Snowboarder’s annual Superpark event has been the arena for the crème de la crème of snowboarding to showcase the evolution of our sport. Snowboarder’s objective is to provide today’s up-and-coming riders, as well as modern-day superstars the stage to legitimize themselves on the most progressive park features in the world, while world-renowned videographers and photographers are invited to document the action. |
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SKATEBOARDER MAKE-A-WISH FOUNDATION BENEFIT |
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May 28, 2011 | Stoner Park, Los Angeles, CA Skateboarder, with help from DC shoes, has developed an annual M.A.W. benefit in the Los Angeles area that carries over from the M.A.W. event that’s been done in Houston, TX for years now. It is a professional skate jam with best trick contest and the winner gets to have the prize purse donated in his name to Make-A-Wish. Video feature for online and print feature for the magazine will follow the event. |
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RIP CURL GROMSEARCH |
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June 11 – August 21, 2011 | Multiple Locations GromSearch is a 5-event amateur series developed to recruit top surfers into the pro ranks of the Rip Curl organization in a dynamic grassroots environment. The series culminates at the world-renown Rip Curl Search, a mobile World Championship Tour event. Supported in print/online by Surfing. |
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INTERNATIONAL SURFING DAY (ISD) |
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June 20, 2011 | International International Surfing Day was founded in 2004 to celebrate the sport of surfing and raise awareness and support for our world’s beach and coastal environments. Since humble beginnings, International Surfing Day (ISD) has grown into a global phenomenons – with over 100 event locations worldwide (including 65 events in the United States alone). International Surfing Day is the ideal viral way to align with environmentally conscious surfers and ocean lovers. There is no seating capacity and no parking issues. International Surfing Day is as big as we make it. |
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BIKE POLL & VIDEO AWARDS |
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July 1 – December 31, 2011 | Digital The Bike Poll rewards athletes as well as artists (photographers, producers, etc.) for their achievements within the present year by their peers, fans and Bike Magazine. The show leverages the most compelling content from the sport’s top athletes and film producers and delivers this unique experience to the Bike audience over multiple media platforms. |
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NSSA NATIONALS WEBCAST |
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July 2 – July 3, 2011 | Huntington Beach, CA The NSSA National Open Championships represents the culmination of more than 80 NSSA events nationwide and is one of the most prestigious amateur surfing events in the country. Over the course of the contests’ 32 years, the NSSA is proud to claim a role in the advancement of many of surfing’s most prominent athletes, including former NSSA National Open Champions. GrindMedia presents a LIVE webcast of the National Open Championships in Surf City U.S.A. at the Huntington Beach Pier. The webcast, along with real-time scoring, results and statistics streams live and is a way for fans to bring Surf City into their living rooms. |
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SUP AWARDS |
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September 22, 2011 | San Clemente, CA The standup industry is crying out for a way to honor the sport’s best athletes. That’s why SUP magazine has created the SUP Awards. YOU rank standup’s top three male and female paddlers and pick the Movie of the Year, the Top Expedition and Top Philanthropic Effort. Voters also nominate their choice for the Lifetime Achievement Award, given to a legend who has invigorated the sport. Voting will run from July 1 through September 1 at SUPAwards.com, so check back soon. Honorees will be presented at the SUP Awards show Thursday, September 22, 2011 at the historic Casino San Clemente in San Clemente, California. |
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O’NEILL COLD WATER CLASSIC |
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October 24 – October 30, 2011 | Santa Cruz, CA The O’Neill Cold Water Classic is a mainstay in the North American surf world. Running for over 20 years straight, most of the world’s best surfers have leapt from the cliffs into the cold and kelp-filled waters of the lane. Able to hold swell of almost any size, this event promises to pull cheers from the thousands of onlookers that line the cliffs. |
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SURFER POLL AWARDS |
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December 5, 2011 | Oahu, HI The Surfer Poll and Video Awards Show leverages the most compelling content from the sport’s top athletes and film producers and delivers this unique experience to the Surfer audience over multiple media platforms. |

































