Heavy Hitters Announces New Partnership and Custom Exotic-Car Enthusiast Men’s Jewelry Line
El Segundo, Calif. (August 30, 2012) – Source Interlink Media, LLC (SIM), the country’s largest special-interest media company, announced that it has partnered with Luxe Metals in order to license the Heavy Hitters name and marks for an exclusive collection of men’s jewelry and accessories.
The Heavy Hitters jewelry line will feature pieces made from titanium, tungsten carbide, stainless steel, gold and diamonds that capture the essence of an urban lifestyle. With a variety of distinctive designs in bracelets, dog tags, pendants and other accessories, Heavy Hitters Jewelry offers consumers haute couture, Euro-contemporary style.
“Heavy Hitters Jewelry is the ultimate contemporary collection for the everyday exotic-car enthusiast,” said Jack Dovletian, President of Luxe Metals Jewelry. “Heavy Hitters magazine and Luxe Metals Jewelry have collaborated to create refined, modern styles for those who seek luxurious fashion coupled with the ability to wear something every day. Heavy Hitters Jewelry is made for the person who desires the highest-quality accessories that are designed to mesh with their lifestyle.”
About Heavy Hitters:
Heavy Hitters magazine, a publication from Source Interlink Media, LLC, goes behind the scenes of the urban automotive lifestyle and the culture of “bling.” Exclusive interviews, features, and photos chronicle this genre of younger, affluent consumers and the dynamic force behind the desire to stand out and showcase all the “toys” that money can buy.
About Source Interlink Media:
Source Interlink Media, LLC is the premier source of special interest media in the United States. With more than 75 publications, 100 Web sites, 800 branded products, 50+ events, and TV and radio programs, SIM is the largest provider of content to enthusiast communities interested in automotive, action sports, home theater and other niche activities. The division’s strategy is to wholly focus on targeted audiences by leveraging and expanding upon its core market-leading brands through a multiplatform media approach.
About Luxe Metals:
San Fernando Valley native President/CEO Jack Dovletian founded Luxe Metals Jewelry in 2007 with only 72 styles in the first collection. Now the brand carries more than 3,400 products. Dovletian has always focused on creating stylish designs with a sophisticated touch of luxury, translating his lifelong passion to creating exquisite jewelry collections that combine the style of auto enthusiasts with a subtle, refined European look to create contemporary, high-end pieces. Luxe Metals Jewelry specializes in several mediums, including titanium, diamonds, stainless steel and gold
