International Automotive Group

From European luxury cars and Japanese street racers to stereos and electronics, the International Automotive Group (IAG) attracts the next generation of car consumers and reaches the coveted 16- to 24-year-old male demographic. Besides a strong emphasis on performance, speed and style, these titles spotlight the pop culture of fashion, music and technology. Additionally, the IAG produces the culturally diversified Lowrider franchise, an institution unto itself that attracts more than 2-million enthusiasts via cars, bikes, art and events.

 
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