Licensing/Brand Development Group
Source Interlink Media’s Brand Development Division is the company’s worldwide licensing, television, radio, wireless and new business division. The division covers everything from consumer products to service licensing to content syndication to international licensing and publishing.
The company has 800+ branded products and this number is growing every day. The licensed categories include apparel, accessories, footwear, auto accessories, lighting, books, tools, cellular accessories, calendars, toys and even video games. We are always looking at new and innovative products with premier partners in the industry!
Radio Every Saturday millions of fans of Motor Trend, Hot Rod, Motorcyclist, Street Rodder, Rod & Custom, 4-Wheel & Off-Road, Truck Trend, Motor Trend Classic and SLAM tune in to get their fix. Engaging influential consumers and enthusiasts around the country, each show is packed with dynamic content, the latest news and event coverage, interviews with trusted industry experts and highly sought-after guests.
Television As America’s longest-running performance automotive series, Hot Rod Television is one of the SPEED Channel’s highest-rated series. 4-Wheel & Off-Road Ultimate Adventure Television and Top Truck Challenge TV on the Outdoor Channel challenges the participants to take their customized 4×4′s through some of the country’s harshest terrain to give viewers an off-roading adventure. Endurocross Television brings all of the off-road motorcycle excitement to fans accross the country.
Our Approved licensing program gives products the “seal” of approval from our experts on your products. This allows you to reach our enthusiast audience plus all of the consumers who know and trust our brands as experts in the category. Products must meet the claims and standards and get the approval of our magazine staff, engineers and researchers so the consumer is never disappointed!
Official Product Programs
Our Official Product licensing programs are tested and used by the magazines, events or television staff. Opportunities for official products exist in Motor Trend, Automobile, and additional brands.
Our Service licensing programs allows consumers to have interaction with leading providers of services with the added trust our brands inspire. An example of our Service licensing is UTI – Universal Technical Institute, the leading provider of technical education, and the “HOT ROD® U” program that provides specifically designed curricula created for repairing domestic performance vehicles.
International Licensing and Content Syndication
Our licensed content opportunities allow our experts to “speak” in various formats for print and web. We license trademark and magazine content internationally for a number of the publications in our portfolio, including such popular titles as Motor Trend, SLAM and Super Streetbike. Content syndication opportunities via Source Interlink Media or our syndication partners are also available.
Opportunities for promotions can be across multiple media platforms and across multiple groups and brands. We can work with your company to secure a promotion that will enhance your brand and reach your consumers and our enthusiasts. We can develop car build-out programs and/or car, truck or motorcycle giveaways supported with print, online, and event media and loop it all into retail activation. We can also develop subscription promotions with your company where you can use the subscription as a reward and a “gift-with-purchase” for your consumer. The possibilities are endless!