Source Interlink Media (Source Interlink Media, LLC) is the premier source of special interest media in the United States. With 70+ publications, 100+ websites, 800 branded products, 50+ events, TV and radio programs, and mobile device applications Source Interlink Media (SIM) is the largest provider of content to enthusiast communities interested in consumer and performance automotive, action sports, marine, home technology and other niche activities. The Division’s strategy is to wholly focus on targeted audiences by leveraging and expanding upon its core market-leading brands through a multi-platform media approach.
SIM’s portfolio of specialty magazines feature stable circulation, strong renewal rates and a highly diversified advertising base. With more than 7 million paid subscribers and 2 million paid single-copy purchases per month, SIM’s readership represents the largest penetration of the prized 18- to 34-year-old male demographic of any magazine group. But printed magazines are only one of the ways Source content connects with audiences.
Source Interlink Media’s web presence encompass an aggregate of niche, content-driven sites that feature unsurpassed editorial authority from renowned editors in their specific and unique market. Thirty-three million unique visitors view 181 million pages on 90 websites each month that feature video, blogs, forums and user-generated content.
Source Interlink Media is a leader in reaching out to our enthusiast audience in a variety of channels. SIM produces multiple radio and television shows and provides additional content in videos for home entertainment. SIM Television has America’s longest-running performance automotive series, Hot Rod Television, and it’s one of the SPEED Channel’s highest-rated series. 4-Wheel & Off-Road Ultimate Adventure Television and Top Truck Challenge TV on the Outdoor Channel challenges the participants to take their customized 4x4s through some of the country’s harshest terrain to give viewers an off-roading adventure. Endurocross Television brings all of the off-road motorcycle excitement to fans across the country. SIM has nine radio shows currently broadcasting and on podcasts. Every Saturday millions of fans of Motor Trend, Hot Rod, Street Rodder, Rod & Custom, 4-Wheel & Off-Road, Truck Trend and Motor Trend Classic tune in to get their automotive fix. Engaging influential consumers and enthusiasts around the country, each show is packed with dynamic content, the latest news and event coverage, and interviews with trusted industry experts and highly-sought-after guests.
Source Interlink Media events provide incomparable engagement and interaction to millions of enthusiasts. More than 50 annual events are attended by 1.8 million people, offering opportunities for sponsorships and a sampling of products, which garner local and national media coverage, and engage our enthusiast audiences face to face.
On Mobile Devices
Source Interlink Media mobile provides the latest videos and premium content from the most popular SIM brands, delivered to the consumer’s tablets, smartphones, and mobile devices anytime and anywhere! Users have instant access to an amazing collection of industry news, interviews, road tests, car reviews and special events—continually updated to provide the most current look at the hottest action on the road and beyond! Use SIM mobile to reach consumers through targeted marketing using the newest in emerging technologies. Current opportunities in rich media ads, sponsored SMS/MMS alerts, WAP sites, and video pre-rolls allow communication and engagement with our enthusiast audience. SIM mobile offers interactive magazines, iPhone, iPad and Android apps for Motor Trend and Automobile magazines, plus BlackBerry. There is also a rollout of additional brands, including Hot Rod, Super Street, JP and Import Tuner.