Promotions and Planogramming
Source Interlink’s Promotions Department works with publishers and retailers to creatively promote their magazine titles and effectively lift sales. This can occur through various channels including:
- Feature Checkout Programs
- Feature Mainline Programs
- Stand-alone Promotional and Seasonal Displays
- Cross Merchandising Opportunities
- Couponing and Integrated Marketing Opportunities
Source’s promotional success is driven by our strong relationships with publishers, knowledge of the category, PromoVision (our online promotion site) and extensive experience in promotional program management with our retailers. Created for our publishing community, PromoVision enhances the booking process for Retailer promotional programs by providing online access to:
- Live calendars
- Sales aids
- Pricing
- Distribution
- Contractual agreements
Last year, even with magazines experiencing sales decreases, Source increased retail sales by 78% for promoted titles in more than 169,000 retail locations.
Mobile Advertising Program
The Mobile Advertising Program utilizes a fleet of over 280 26-foot and full-size tractor trailers to provide advertisers with huge compelling and attractive 4-sided mobile billboards. Operating in many of the top DMAs, including Chicago, Philadephia, and Los Angeles, our trucks deliver magazines and periodicals to busy retail and mall locations as they reach millions of consumers during their commutes and at the point of purchase. Each truck is equipped with a GPS tracking system, providing advertisers with third party impressions, immediate accountability and metrics to quickly calculate ROI.
The Mobile Advertising Program provides unsurpassed reach, scale and efficiency as it increases brand awareness and drives sales. It is an ideal, low-out-of-pocket option to your integrated media plan.
Planogramming
In addition to producing custom front-end programs, Source manages front-end planograms for more than half of the top 20 magazine retailers in the industry (representing 72% of that group’s front-end revenue). SKU selection and placement are based on overall retail sales, margins, units-per-pocket, historical trends and incentive offerings, providing the most profitable programs for our retail partners.
