Promotions and Planogramming
Source Interlink’s Promotions Department works with publishers and retailers to creatively promote their magazine titles and effectively lift sales. This can occur through various channels including:
- Feature Checkout Programs
- Feature Mainline Programs
- Stand-alone Promotional and Seasonal Displays
- Cross Merchandising Opportunities
- Couponing and Integrated Marketing Opportunities
Source’s promotional success is driven by our strong relationships with publishers, knowledge of the category, PromoVision (our online promotion site) and extensive experience in promotional program management with our retailers. Created for our publishing community, PromoVision enhances the booking process for Retailer promotional programs by providing online access to:
- Live calendars
- Sales aids
- Contractual agreements
Last year, even with magazines experiencing sales decreases, Source increased retail sales by 78% for promoted titles in more than 169,000 retail locations.
In addition to producing custom front-end programs, Source manages front-end planograms for more than half of the top 20 magazine retailers in the industry (representing 72% of that group’s front-end revenue). SKU selection and placement are based on overall retail sales, margins, units-per-pocket, historical trends and incentive offerings, providing the most profitable programs for our retail partners.