Ryan Payne Appointed Vice President, Marketing for Source Interlink Media
Bonita Springs, Fla. (April 13, 2012) – Source Interlink Media, LLC (SIM), one of the largest publishers of magazines and online content for enthusiast audiences, announced today the hire of Ryan Payne. Payne will serve as Vice President of Marketing for SIM, a position he will assume immediately.
In leading SIM’s centralized marketing team, Payne will be responsible for streamlining both internal and external marketing solutions in order to deliver more efficient and collaborative ideas to SIM’s clients. Payne will report directly to Eric Schwab, Senior Vice President of Source Interlink’s Consumer Media Group and Integrated Sales.
“As SIM continues to set the industry standard as a content creation and media solutions company, a strategic approach to marketing becomes even more critical. Ryan’s expertise fits perfectly into our organization,” said Schwab. “We are developing all of our titles into multi-media brands, each with a footprint in virtually every media channel. Ryan has a proven track record of creating industry firsts and measurable results. We are eager for Ryan to apply his expertise to our organization.”
Prior to joining Source Interlink Media, Payne most recently served as Account Director at Team One Advertising in El Segundo, Calif., where he managed the Lexus National account and was responsible for web development and collateral. Payne has nearly 15 years of experience creating and managing integrated marketing campaigns across multiple mediums and has worked with Fortune Global 500 companies including Lexus, Kawasaki and Toshiba.
About Source Interlink Media
Source Interlink Media, LLC is the premier source of special interest media in the United States. With more than 75 publications, 100 Web sites, 800 branded products, 50+ events, and TV and radio programs, SIM is the largest provider of content to enthusiast communities interested in automotive, action sports, marine and other niche activities. The division’s strategy is to wholly focus on targeted audiences by leveraging and expanding upon its core market-leading brands through a multiplatform media approach.