Source Interlink Distribution Announces Strategic Alliance With Retail Marketing Professionals
New York, NY (October 24, 2012) – Source Interlink Distribution (SID), a division of Source Interlink Companies, Inc. ( www.sourceinterlink.com) has announced a strategic alliance with Retail Marketing Professionals (RMP), a national in-store merchandising company. The newly formed team will market itself under Source Interlink Retail Services.
With this new partnership, Source Interlink Distribution will grow its active continuity and surge merchandising field force to over 11,000 in-store merchandisers. This expanded network of experienced merchandisers will instantly increase Source Interlink’s retail coverage capabilities to a national level, moving well beyond its traditional magazine distribution service areas.
“This strategic move gives us the necessary bandwidth and scale to compete as a full-service in-store merchandising company on a national level. It will also allow us to further compliment the services of our Direct Store Delivery (DSD) business for existing and future customers ”stated Chris Vealey, Senior Vice President, In-store Services Source Interlink Distribution. “We couldn’t be more excited to partner with a team of professionals that focus on service level commitments as a cornerstone to their success.”
In making this announcement, Source Interlink Distribution also announced that it has entered into a strategic partnership with Retail Nexus Insights to provide retail causal data collection on a national basis. Retail Nexus Insights is a leading provider of brand and category business intelligence for retail and on-premise environments. Both companies are very excited about this alliance which will allow Retail Nexus Insights the ability to provide its customers unsurpassed depth of granular data on a census level. This partnership will provide a unique basis for the sophisticated analytics and insights generated by the Retail Nexus Insights team.
“We are very pleased to be working with Source not only because of their tremendous resources, but more importantly their attention to detail and unsurpassed passion about quality. It’s this commitment which provides a key foundation to the insights we provide for our clients” Bob Schafer, Managing Partner, Retail Nexus Insights.
Michael Porché, President of Source Interlink Distribution, stated “I could not be more pleased than to announce this strategic move. The combination of Source Interlink’s in-store competencies with the reach of the RMP merchandisers, along with causal data collection opportunities afforded to us with the Retail Nexus Insights partnership will give Source the ability to offer a very comprehensive package of services to our existing and future clients and will revolutionize the way that we do business. This is a win for all involved.”
About Source Interlink Companies:
Source Interlink Companies (www.sourceinterlink.com) is the leading publisher of magazines and on-line content for enthusiast audiences, as well as a leading sales and service distributor of magazines and provider of related in-store services across North America. Through its sales and services initiatives, the Company is able to optimize its media properties through its vertically integrated distribution assets. Source Interlink creates content for more than 70 publications, 90 websites, events, television, and radio. Its portfolio includes many respected brands such as Motor Trend, Automobile, Hot Rod, Automotive.com, Surfer and Intellichoice.