Source Interlink Media Acquires Cutting-Edge Digital Marketing Studio, Mind Over Eye
El Segundo, Calif. (May 18, 2011) — Source Interlink Media (“SIM”), one of the largest publishers of multimedia content for enthusiast audiences around the world, announced today the acquisition of Mind Over Eye, a digital marketing and visual effects studio based in Santa Monica, Calif.
The acquisition significantly enhances the capabilities of SIM to provide cutting-edge interactive marketing and creative services solutions to its clients. SIM intends to retain the Mind Over Eye brand as it goes to market as a full-service creative agency, by bringing its similar existing resources under one banner. The addition of Mind Over Eye will further contribute to SIM’s growing publishing and creative services business for large-brand advertisers and other print publishers.
“This acquisition will further extend our capabilities, positioning Source Interlink Media as a one-stop shop for integrated marketing solutions,” said Source Interlink Media President Chris Argentieri. “We believe there are significant revenue opportunities for us to pair high-quality creative services with our outstanding marketing reach to enthusiast audiences via print, online, mobile, tablets and video. Mind Over Eye represents an important step for SIM as we execute our strategy to provide effective marketing solutions to our clients regardless of the medium.”
Founded in 2002 by industry veterans Bill Wadsworth, Andrew Dellenbach and Jack Wignot, Mind Over Eye established itself as a trusted partner to major advertising agencies and Fortune 500 clients by developing the capability to execute high quality creative work for television, Internet, mobile and feature film distribution. Its proprietary workflow and production environment is unparalleled in terms of the ability to efficiently create and deploy stunning digital assets and effects including the latest in computer generated imagery (CGI).
“The merger of Mind Over Eye into Source Interlink Media will be a catalyst to significantly grow the extraordinary abilities of both our platform and our creative team,” said Mind Over Eye CEO, Jack Wignot. “We are very excited about pairing with a leading media company who can offer our services to its many significant advertising clients and believe that this combination will position the company for continued growth in emerging digital media platforms.”
“Increasingly, our clients are not only seeking unique marketing ideas, but also ways to differentiate the look and feel of messaging delivered to our enthusiast audience across multiple platforms,” said Brad Gerber, EVP Sales and Chief Marketing Officer of Source Interlink Media. “With the Mind Over Eye acquisition, we have even greater resources to deliver unique marketing opportunities that are engaging, measurable, and efficient while helping partners and clients connect to our total audience of over 100 million monthly.”
About Source Interlink Media
Source Interlink Media, LLC, a subsidiary of Source Interlink Companies, Inc. is the premier source of special interest media in the United States. With more than 70 targeted publications, 90 web sites, 800 branded products, 65+events, and TV and radio programs, SIM is the largest provider of content to enthusiast communities interested in automotive, action sports, marine and other niche activities. The division’s strategy is to wholly focus on targeted audiences by leveraging and expanding upon its core market-leading brands through a multiplatform media approach.