Source Interlink Media’s GrindMedia Group Acquires ATV Magazine
SAN CLEMENTE, Calif. (November 3, 2011)— GrindMedia, a leading action and adventure sports media company and division of Source Interlink Media, has announced the acquisition of ATV Magazine, atvmagonline.com and atvsport.com. The magazine, which has been published since 1995 by Ehlert Publishing Group, LLC, and the Web sites will be folded into GrindMedia’s ATV Rider Magazine, according to Norb Garrett, SVP and Group Publisher of GrindMedia. Current subscribers to ATV Magazine will begin receiving ATV Rider effective with the January/February 2012 issue, said Garrett.
“This acquisition will strengthen our efforts in the ATV market,” said Garrett. “ATV Rider has been making great strides in both its editorial and sales efforts, and this additional reach will provide our readers and marketing partners with even greater access to this terrific audience.”
ATV Rider will continue to publish six times per year. As a result of the acquisition, ATV Rider’s circulation will increase to 30,000, according to publisher Damian Ercole. ATV Rider will also expand its coverage of the utility ATV market behind the direction of editor Eli Madero.
ATV Magazine has most recently been published six times per year. Ehlert, now a subsidiary of Good Sam Enterprises, LLC, is going through a significant re-structuring this year, according to Steve Hedlund, president. “ATV Magazine is simply no longer a strategic fit for our re-organized media and events division, but we believe we’ve found a great new home for the readers and advertisers of the magazine at Source Interlink Media.”
Source Interlink Media’s GrindMedia is home to renowned action and adventure sports magazine brands Surfer, Surfing, Snowboarder, Skateboarder, Powder, Bike, Canoe & Kayak, SUP-Standup Paddler, Dirt Rider, ATV Rider, and Paved. Along with standalone websites, including GrindTV.com, Newschoolers and Motocross.com, GrindMedia is the leading provider of print and online action sports and entertainment content in the United States. Delivering significant reach across both action sports enthusiast and various in-market consumer audiences, GrindMedia produces more than 20 leading events and webcasts such as Surfer Poll Awards, Powder Video Awards, Nike 6.0 Lowers Pro, EnduroCross and International Surfing Day. GrindMedia is also the exclusive action and adventure sports content provider for Yahoo! Sports. To learn more, visit grindmedia.com.
ABOUT GOOD SAM ENTERPRISES
Good Sam Enterprises is home to the Good Sam Club, the world’s largest RV owners club with over 1.3 million members; a complete products division that sells and markets RV insurance, roadside assistance, extended warranties and credit card services; and a media division that produces 8 RV and outdoors magazines, 28 RV and outdoors consumer shows, and numerous related web sites and digital media products. The Good Sam Club (goodsamclub.com) was founded in 1966.
ABOUT SOURCE INTERLINK MEDIA, LLC
Source Interlink Media, LLC (SIM), a subsidiary of Source Interlink Companies, Inc., is the premier source of special interest media in the United States. With more than 70 targeted publications, 90 websites, 800 branded products, 65+ events, and TV and radio programs, SIM is the largest provider of content to enthusiast communities interested in automotive, action sports, marine and other niche activities. The organization’s strategy is to wholly focus on targeted audiences by leveraging and expanding upon its core market-leading brands through a multiplatform media approach.