Subscription Marketing

Source Interlink Media is the leading U.S. publisher of enthusiast media titles and related websites, with an aggressive subscription marketing department wholly dedicated to new customer acquisition and retention of current subscribers. Services include:

• Budgeting
• Planning/Modeling
• New Business Acquisition: develop direct mail and email creative, including deployment and tracking
• Online/Digital: manage website offers, creative banners/ads, tracking, reporting, analysis, including digital subscription platforms
• Retention: includes development, management, fulfillment/deployment and tracking of all marketing campaigns
• Subscription Agents: strategic agency management, monitor production and authorizations. Includes negotiation of pricing and remits
• List Rental: manage list sales, invoicing, reporting
• ABC/BPA and USPS Statement of Ownership: manage, prepare and submit data for ABC/BPA Publisher statements and USPS Statement of Ownerships
• Fulfillment: manage all fulfillment activities, lists and schedules
• Print orders: prepare and submit final print order counts as necessary to client production/printer
• Other: negotiate contracts as needed with fulfillment, digital providers, list managers and others