SURFER Magazine Extends Brand to “SURFER, The Bar”
Bonita Springs, FL (November 14, 2011)- November 12th marked the opening of ‘Surfer, The Bar’, a one-of-a-kind bar resulting from a unique partnership between SURFER Magazine and the Turtle Bay Resort, located on the North Shore of Oahu, Hawaii. Not only has SURFER agreed to license its name to Turtle Bay, but it has also been closely involved in the bar’s design and development.
Tony Perez, Publisher SURFER Magazine, explains how this partnership first got sparked: “We wanted to create a place where North Shore surf legends and fans could hang out and enjoy themselves. We found out that Turtle Bay was remodeling the Bay Club, from our friends at the Triple Crown of Surfing, and they suggested I contact them about the possibility of collaborating. We got to talking and one thing lead to another…we now have the Surfer Bar.”
‘Surfer, The Bar’ will not only include a variety of mixed media as its décor – GrindMedia and SURFER brands- but will be marketed to surfing enthusiasts through webcasts, sponsored events, photography, film, shows and so much more.
It is “really unique” to have a publication tied to a bar, said Mark Taylor, who oversees events and special programs at Turtle Bay. Not just any publication, but a “global brand that will help us to showcase” the North Shore as a destination, Taylor said.
‘Surfer, The Bar’ reflects the first known pairing of a magazine (Surfer) and a permanent food-and-beverage venue in Hawaii. It will be a content-rich sports bar with all that the magazine brings to the party in the form of video and surf-themed decor, supplemented by marketing opportunities for companies that have had long-term relationships with the brand, the hotel and Hawaii as a whole.
For more info on ‘Surfer, The Bar’ and a list of events, visit http://www.turtlebaysurf.com/
Source Interlink Media’s GrindMedia is home to renowned action and adventure sports magazine brands Surfer, Surfing, Snowboarder, Skateboarder, Powder, Bike, Canoe & Kayak, SUP-Standup Paddler, Dirt Rider, ATV Rider, and Paved. Along with our standalone websites, including GrindTV.com, Newschoolers and Motocross.com, GrindMedia is the leading provider of print and online action sports and entertainment content in the United States. Delivering significant reach across both action sports enthusiast and various in-market consumer audiences, GrindMedia produces more than 20 leading events and webcasts such as Surfer Poll Awards, Powder Video Awards, Nike 6.0 Lowers Pro, EnduroCross and International Surfing Day. GrindMedia is also the exclusive action and adventure sports content provider for Yahoo! Sports. To learn more, visit http://www.grindmedia.com/.
About Source Interlink Media
Source Interlink Media, LLC, a subsidiary of Source Interlink Companies, Inc. is the premier source of special interest media in the United States. With more than 70 targeted publications, 90 websites, 800 branded products, 65+ events, and TV and radio programs, SIM is the largest provider of content to enthusiast communities interested in automotive, action sports, marine and other niche activities. The division’s strategy is to wholly focus on targeted audiences by leveraging and expanding upon its core market-leading brands through a multiplatform media approach