THE MEDIA SOURCE ANNOUNCES STRATEGIC PARTNERSHIP WITH AIR AGE MEDIA
New York, NY (August 12, 2013) – The Media Source (TMS), a division of Source Interlink Companies, LLC, announced an agreement with Air Age Media, a multimedia publishing company to provide marketing and manufacturing management services to Air Age Media effective immediately.
Air Age Media is a Connecticut-based publisher whose major titles include Radio Control Action Car, Model Airplane News, Electric Flight, Die Cast X and Flight Journal. Air Age Media, a family owned and operated publishing business has been in existence for 84 years. As such, it is not surprising for the latest generation of the DeFrancesco family to take bold and progressive moves to strengthen their position as a leader and innovator in the publishing world.
“Our decision to enter into a strategic partnership with The Media Source is the next exciting development in our company’s evolution. We are constantly challenging ourselves to be better at every aspect of our business” said Louis DeFrancesco.
Yvonne DeFrancesco added “We did what we have always done; innovate and establish a new level of operating excellence. TMS demonstrated the level of professionalism that we have come to expect and, more importantly, the focus on continuous process improvement and a never-ending desire to excel. All of us here at Air Age Media are excited, energized and proud to be working closely with our new partner The Media Source as we both grow our companies into the future.”
Included in the services provided will be subscription and newsstand marketing, digital edition execution and review and recommendation of strategic courses of action by title by marketing channel. Working with Air Age Media management, TMS will oversee and direct general operations of the magazine production process as well as distribution of the publications.
“We are very pleased to have earned the opportunity to provide manufacturing, marketing and digital services to Air Age Media” stated David Algire, EVP and President, The Media Source. “As a division of one of the nation’s largest media companies, and one of the largest retail sales and logistics firms, we have the scale, expertise and proven record of success needed to not only be a great partner but a strategic partner to Air Age Media. We anticipate that the synergies in our portfolio will open up even more areas to explore as we both are experts in marketing and supporting enthusiast brands.”
About The Media Source:
The Media Source is a powerful outsourcing partner, providing solutions to companies transitioning from “print-centric” to “platform-agnostic” business models and capitalizing on the combined resources of Source Interlink Media and Source Interlink Distribution. The Media Source provides creative solutions across several segments of the media business including production, manufacturing, procurement, circulation, digital expertise (content, app’s, widgets, delivery and infrastructure) and creative services, which allow its partners to focus their resources on the more pressing aspects of their transitioning businesses.
For inquiries about The Media Source, please call:
About Air Age Media:
Air Age Media is the largest multimedia publisher for enthusiasts of radio-control cars, planes and boats. In addition to six market-leading magazines devoted to RC, aviation and diecast models, Air Age Media produces a full line of ancillary products including books, special issues, DVDs, a network of 10 websites, RCX, the world’s largest radio control expo and The Radio Control Show, the only weekly RC show on the web. Air Age Media’s network of category-leading magazines reaches more than 1 million readers across the full age spectrum, from young action-sports fans to seasoned modelers.