Updated Motor Trend Google TV App Features New, Diverse Shows
Bold programming initiative in Google TV app will be discussed in Google+ Hangout On Air on May 30 at 2:30 p.m. PDT
EL SEGUNDO, Calif. (May 29, 2012) – Source Interlink Media, LLC (SIM) announced today that the newest version of the Motor Trend Google TV App is now available in the Google TV app store. With a new, diverse lineup of eight shows, this app is designed to appeal to a broad spectrum of auto enthusiasts. The Motor Trend Google TV App now features an enhanced user interface and a vast EXTRAs section highlighting the best clips from the Motor Trend video archives. In addition to the updated content, viewers will also now be able to experience their favorite automotive show in sharper, more dramatic high definition (“HD”).
The Motor Trend app makes it seamless to watch and move between eight separate shows, each with its own distinct personality. Ignition features drives and tests of the newest and hottest cars. Epic Drives takes viewers along on expansive journeys to stunning locales across the globe. Wide Open Throttle shares the latest news from around the auto industry, and Head 2 Head pits rival cars against one another to determine which is truly best.
But it’s not just about new cars on the Motor Trend channel. On Hot Rod Unlimited, the editors of Hot Rod, Car Craft and others wrench on, race, and cruise in the biggest and baddest American muscle cars. Roadkill features the wacky automotive misadventures of Hot Rod’s David Freiburger and Mike Finnegan, and on The Downshift, viewers can find everything from a trip to the Bonneville Salt Flats to a look at the lowrider culture.
The Motor Trend app also has programming for the motorcycle enthusiast. The show On Two Wheels features editors of Motorcyclist and Dirt Rider as they gun the throttle on the tarmac and in the dirt, showcasing the best bikes the world has to offer.
“The Motor Trend Google TV App combines the best in automotive programming with the highest production values available,” said Michael Floyd, Digital Director of the Motor Trend Automotive Group. “Couple that with an enhanced user interface and you’ve got one of the best resources out there for car enthusiasts. Our wide range of programming is updated daily, giving users access to a virtually unlimited stream of the best in automotive video.”
Other features of the app include the ability to toggle between shows quickly and easily. Each episode contains a detailed description and links to additional related content. Viewers can also tag their favorite shows to watch later. The Motor Trend Google TV app offers every automotive enthusiast something compelling to watch, with all programming in HD and produced by SIM’s highly talented production staff.
“Our goal is to deliver our content to audiences across multiple channels – web, social media, mobile, print and connectedTV,” said Raghu Bala, Chief Technology Officer of Source Interlink Media. “Our Google TV app is SIM’s foray into embracing connectedTV platforms in terms of engaging consumers. The updated Motor Trend Google TV app delivers features that tie different media channels to one another in a meaningful way. For instance, in this app, we feature content sharing from connectedTV to social media and we have more such cross pollination of content between channels planned in future releases.”
For more information or to join the Motor Trend Google Hangout On Air on May 30 at 2:30 pm Pacific Time, visit https://plus.google.com/u/0/106322104148750976656/posts.
About Motor Trend Magazine:
Motor Trend, part of Source Interlink Media, LLC, was founded in 1949 and has a circulation of 1.1 million and a total readership of 7 million. Internationally recognized as one of the leading brands in automotive publishing, MOTOR TREND comprises Motor Trend Magazine; the award-winning website motortrend.com; Motor Trend Radio; Truck Trend; Motor Trend Classic; Motor Trend International Auto Shows; Motor Trend en Espanol; and the renowned Motor Trend Car, Truck and SUV of the Year Awards program.
About Source Interlink Media
Source Interlink Media, LLC is the premier source of special interest media in the United States. With more than 75 publications, 100 Web sites, 800 branded products, 50+ events, and TV and radio programs, SIM is the largest provider of content to enthusiast communities interested in automotive, action sports, home theater and other niche activities. The division’s strategy is to wholly focus on targeted audiences by leveraging and expanding upon its core market-leading brands through a multiplatform media approach.
